1. Blatant or sensational promotion
   "The movie's release was preceded by months of hype";
   - ballyhoo [informal], hoopla [informal]
    
2. [informal] Excitement or buzz about something, often generated by fans or word of mouth
   "The hype around the new video game was intense"

1. Publicize in an exaggerated and often misleading manner
   "The company hyped their new product as a revolutionary breakthrough";
   - hype up
    
2. Make or become excited or stimulated
   "The children were all hyped up after the movie";
   - hype up, psych up [informal]

Derived forms: hyped, hypes, hyping

Type of: agitate, air, bare, charge, charge up, commove [archaic], excite, packaging, promo [informal], promotion, promotional material, publicise [Brit], publicity, publicize, rouse, turn on

Encyclopedia: Hype, James