Verb: hype up
- Publicize in an exaggerated and often misleading manner
"The company hyped up their new product as a revolutionary breakthrough";
- hype
- Make or become excited or stimulated
"The children were all hyped up after the movie";
- psych up [informal], hype
Derived forms: hyped up, hypes up, hyping up
Type of: agitate, air, bare, charge, charge up, commove [archaic], excite, publicise [Brit], publicize, rouse, turn on