Noun: hoopla 'hoop,laa
- [informal] Blatant or sensational promotion
"The movie's release was preceded by months of hoopla";
- ballyhoo [informal], hype
- [Brit] Game in which a ring is thrown to fall over an object and win it as a prize
"Children lined up to try their luck at the hoopla stall at the fair"
Derived forms: hooplas
Type of: packaging, promo [informal], promotion, promotional material, publicity
Encyclopedia: Hoopla