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Noun: hoopla  'hoop,laa
  1. [informal] Blatant or sensational promotion
    "The movie's release was preceded by months of hoopla";
    - ballyhoo [informal], hype
     
  2. [Brit] Game in which a ring is thrown to fall over an object and win it as a prize
    "Children lined up to try their luck at the hoopla stall at the fair"

Derived forms: hooplas

Type of: packaging, promo [informal], promotion, promotional material, publicity

Encyclopedia: Hoopla