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Noun: ballyhoo  'ba-lee,hoo
Usage: informal
  1. Blatant or sensational promotion
    "The movie's release was preceded by months of ballyhoo";
    - hoopla [informal], hype
Verb: ballyhoo  'ba-lee,hoo
Usage: informal
  1. Advertise noisily or blatantly
    "The carnival barker ballyhooed the sideshow attractions"

Derived forms: ballyhoos, ballyhooing, ballyhooed

Type of: advertise, advertize [US, non-standard], packaging, promo [informal], promotion, promotional material, publicise [Brit], publicity, publicize

Encyclopedia: Ballyhoo