Noun: ballyhoo 'ba-lee,hoo
Usage: informal
Usage: informal
Usage: informal
- Blatant or sensational promotion
"The movie's release was preceded by months of ballyhoo";
- hoopla [informal], hype
Usage: informal
Derived forms: ballyhoos, ballyhooing, ballyhooed
Type of: advertise, advertize [US, non-standard], packaging, promo [informal], promotion, promotional material, publicise [Brit], publicity, publicize
Encyclopedia: Ballyhoo