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Adjective: qualitative  'kwó-li,tey-tiv or 'kwó-li-tu-tiv
  1. Involving distinctions based on qualities
    "qualitative analysis determines the chemical constituents of a substance or mixture"; "qualitative change"; "qualitative data"
     
  2. Relating to or involving comparisons based on qualities
    "The qualitative analysis of the data revealed interesting patterns in consumer behaviour"

See also: soft

Antonym: quantitative

Encyclopedia: Qualitative