Adjective: assuring u'shûr-ing [N. Amer], u'shor-ing or u'shûr-ing [Brit]
- Giving confidence
"Not quite an assuring smile, but a smile nonetheless"
- Tell someone the truth of something with the intention of giving the listener confidence
"I assured him that travelling to Cambodia was safe"
- Inform positively and with certainty and confidence
"I assure you that man is a crook!";
- tell
- Make certain in the future
"Preparation will assure success!";
- guarantee, ensure, insure, secure
- Make a commitment to do (or not to do) something in the future
"He assured them he would complete the project on time";
- promise
See also: reassuring
Type of: affirm, assert, aver, avow, declare, persuade, pronounce, swear, verify
Encyclopedia: Assure