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Adjective: alluring  u'lûr-ing [N. Amer], u'l(y)ûr-ing [Brit]
  1. Highly attractive and able to arouse hope or desire
    "an alluring prospect"; "her alluring smile";
    - beguiling, enticing, tempting
Verb: allure  u'lûr [N. Amer], u'l(y)ûr [Brit]
  1. Dispose, incline or entice to
    "The promise of adventure allured him to join the expedition";
    - tempt

See also: seductive

Type of: bid, invite

Encyclopedia: Allure