Noun: allurement u'lûr-munt [N. Amer], u'l(y)ûr-munt [Brit]
- Attractiveness
"its allurement was its remoteness"
- The power to entice or attract through personal charm
"The allurement of the offer made it difficult for him to refuse";
- allure, temptingness
- The act of enticing a person to do something wrong (as an offer of sex in return for money)
"The allurement of easy money led many into the scheme";
- solicitation
Derived forms: allurements
Type of: attraction, attractiveness, enticement, temptation