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Noun: allure  u'lûr [N. Amer], u'l(y)ûr [Brit]
  1. The power to entice or attract through personal charm
    "The allure of the offer made it difficult for him to refuse";
    - allurement, temptingness
Verb: allure  u'lûr [N. Amer], u'l(y)ûr [Brit]
  1. Dispose, incline or entice to
    "The promise of adventure allured him to join the expedition";
    - tempt

Derived forms: allured, alluring, allures

Type of: attraction, attractiveness, bid, invite

Encyclopedia: Allure