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Noun: affectation  ,a,fek'tey-shun
  1. Behaviour, speech, or writing that is artificial and designed to impress
    "His upper-class accent was pure affectation, as he grew up in a working-class neighbourhood";
    - mannerism, pose, affectedness

Derived forms: affectations

Type of: pretence [Brit, Cdn], pretending, pretense [N. Amer], simulation