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Verb: valorize  'va-lu,rIz
  1. To give or ascribe value or validity to something
    "The committee sought to valorize traditional farming practices";
    - valorise [Brit]
     
  2. To fix the price of a commodity artificially, typically to support its market price
    "The government attempted to valorize coffee prices to protect farmers";
    - valorise [Brit]

Derived forms: valorizing, valorizes, valorized