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Verb: valorise  'va-lu,rIz
Usage: Brit (N. Amer: valorize)
  1. To give or ascribe value or validity to something
    "The committee sought to valorise traditional farming practices";
    - valorize
     
  2. To fix the price of a commodity artificially, typically to support its market price
    "The government attempted to valorise coffee prices to protect farmers";
    - valorize

Derived forms: valorised, valorises, valorising