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Adjective: trendsetting  'trend,se-ting
  1. Initiating or popularizing a trend
    "Edgy and trendsetting books do not always age well";
    - trend-setting
Noun: trend setting
  1. The initiating or popularizing of a trend or fashion

See also: fashionable, hip [informal], stylish

Type of: leadership, leading

Encyclopedia: Trendsetting