Noun: touchpoint 'túch,poynt
- Any point of contact or interaction between an organization and its customers, whether physical or digital
"Email newsletters and store displays are both important touchpoints in our customer communications"
- A significant moment or stage in a process or experience
"The app redesign identified key touchpoints in the user journey"
- A physical point designed for tactile interaction or contact
"The keyboard's touchpoints provide good tactile feedback"
- (electronics) a contact or connection point in a circuit or device
"The touchpoints on the PCB needed cleaning"
Derived forms: touchpoints
Encyclopedia: Touchpoint