Noun: SWOT analysis
- A structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture
"All businesses benefit from a SWOT analysis, and all businesses benefit from completing a SWOT analysis of their main competitors, which interestingly can then provide useful points back into the economic aspects of the PEST analysis"; "All businesses benefit from a SWOT matrix, and all businesses benefit from completing a SWOT analysis of their main competitors, which interestingly can then provide useful points back into the economic aspects of the PEST analysis.";
- SWOT matrix
Type of: analysis
Encyclopedia: SWOT analysis