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Noun: self-aggrandisement  ,self-u'gran-diz-munt or ,self-u'gran,dIz-munt
Usage: Brit (N. Amer: self-aggrandizement)
  1. An act undertaken to increase your own power and influence or to draw attention to your own importance
    - self-aggrandizement, ego trip [informal]

Type of: aggrandisement [Brit], aggrandizement, elevation