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Noun: lividness  li-vid-nus
  1. Unnatural lack of colour in the skin (as from bruising, sickness or emotional distress)
    "The lividness of his face alarmed the doctor";
    - lividity, luridness, paleness, pallidness, pallor, wanness, achromasia

Type of: complexion, skin color [US], skin colour [Brit, Cdn]