Noun: goodwill ,gûd'wil
- A disposition to kindness and compassion
"the victor's goodwill in treating the vanquished";
- grace, good will
- The friendly hope that something will succeed
"The community's goodwill towards the new business helped it thrive";
- good will
- (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
"The company's goodwill was a significant factor in its high valuation";
- good will
Derived forms: goodwills, good wills
Type of: friendliness, good nature, intangible, intangible asset
Encyclopedia: Goodwill, South Dakota