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Noun: favourableness  fey-v(u-)ru-bul-nus
Usage: Brit, Cdn (US: favorableness)
  1. The quality of being encouraging or promising of a successful outcome
    "The favourableness of the market conditions led to increased investments";
    - favorableness [US], advantageousness, positivity, positiveness, profitableness

Type of: advantage, vantage

Antonym: unfavorableness [US]