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Noun: advantageousness  ,ad-vun'tey-jus-nus
  1. The quality of being encouraging or promising of a successful outcome
    "The advantageousness of the market conditions led to increased investments";
    - favorableness [US], favourableness [Brit, Cdn], positivity, positiveness, profitableness

Type of: advantage, vantage

Antonym: unfavourableness [Brit, Cdn]