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Noun: circularisation  ,sur-kyu-lu-ru'zey-shun [N. Amer], ,sur-kyu-lu-rI'zey-shun [Brit]
Usage: Brit (N. Amer: circularization)
  1. Circulating printed notices as a means of advertising
    "The store's circularisation of sale flyers boosted customer traffic";
    - circularization

Derived forms: circularisations

Type of: advertising, merchandising, publicising [Brit], publicizing