1. The business of drawing public attention to goods and services
   "The company invested heavily in merchandising its new product line";
   - advertising, publicizing, publicising [Brit]
    
2. Branded products meant to promote another product, especially films and pop groups
   "The movie's merchandising included action figures and lunch boxes";
   - merchandise, merch [informal]

1. Engage in the trade of
   "he is merchandising telephone sets";
   - trade, merchandize

Derived forms: merchandisings

See also: deal

Type of: act, business, business enterprise, commercial enterprise, merch [informal], merchandise, move, product, ware

Encyclopedia: Merchandising