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Adjective: assertive  u'sur-tiv
  1. Confident and direct in expressing one's opinions, needs, wishes, or rights, without being aggressive or submissive
    "She took was assertive in the negotiations";
    - self-asserting, self-assertive

See also: aggressive, cocky, emphatic, emphatical [rare], forceful, forcible, imperative

Antonym: unassertive

Encyclopedia: Assertive