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Adjective: upfront  úp'frúnt
  1. Frank and honest
    "he was upfront about his intentions"
     
  2. (of payment or cost) required or made in advance
    "The company required an upfront fee for their services"
Adverb: up front
  1. In advance, especially regarding payment
    "They asked us to pay up front for the tickets"

See also: direct

Encyclopedia: Upfront

Up front