Noun: persuasiveness pu(r)'swey-siv-nus or pu(r)'swey-ziv-nus
- The power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty
"the persuasiveness of his argument settled the matter";
- strength, suasiveness [rare]
Type of: power, powerfulness
Antonym: unpersuasiveness