Noun: opt-in 'ópt,in
- A system or arrangement in which one must actively choose to participate
"The company uses an opt-in policy for its marketing emails"
- The act of choosing to participate in something
"The opt-in for the new program was higher than expected"
- Choose to participate in something, especially a program or system
"Many employees opted in to the new retirement plan"
Derived forms: opting in, opted in, opts in
Encyclopedia: Opt-in