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Noun: opt-in  'ópt,in
  1. A system or arrangement in which one must actively choose to participate
    "The company uses an opt-in policy for its marketing emails"
     
  2. The act of choosing to participate in something
    "The opt-in for the new program was higher than expected"
Verb: opt in
  1. Choose to participate in something, especially a program or system
    "Many employees opted in to the new retirement plan"

Derived forms: opting in, opted in, opts in

Encyclopedia: Opt-in