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Verb: lure  lûr [N. Amer], l(y)ûr [Brit]
  1. Provoke someone to do something through (often false or exaggerated) promises or persuasion
    "He lured me into temptation";
    - entice, tempt
Noun: lure  lûr [N. Amer], l(y)ûr [Brit]
  1. Qualities that attract by seeming to promise some kind of reward
    "The lure of fame drew many aspiring actors to Hollywood";
    - enticement, come-on [informal]
     
  2. Anything that serves as an enticement
    "The promise of free food was the perfect lure to get people to attend";
    - bait, come-on [informal], hook, sweetener
     
  3. Something used to lure fish or other animals into danger so they can be trapped or killed
    "The shiny lure attracted the fish's attention";
    - bait, decoy
     
  4. A bunch of feathers attached to a line, used in falconry to recall the hawk
    "The falconer swung the lure to bring the bird back"

Derived forms: lured, lures, luring

Type of: attraction, attractiveness, device, enticement, provoke, stimulate, temptation

Part of: trap

Encyclopedia: Lure, Haute-Saône