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Noun: law of similarity
  1. A Gestalt principle of organization holding that (other things being equal) parts of a stimulus field that are similar to each other tend to be perceived as belonging together as a unit
    "The law of similarity explains why we group similar shapes in a pattern";
    - similarity

Derived forms: laws of similarity

Type of: Gestalt law of organisation [Brit], Gestalt law of organization, Gestalt principle of organisation [Brit], Gestalt principle of organization

Encyclopedia: Law of similarity