Noun: insidiousness in'si-dee-us-nus
- Subtle and cumulative harmfulness (especially of a disease)
"The insidiousness of the cancer made it difficult to detect in its early stages"
- The quality of being designed to entrap
"The insidiousness of the marketing campaign slowly drew in unsuspecting consumers"
Type of: harmfulness, injuriousness, perfidiousness, perfidy, treachery