Noun: ident I-dent
- A brief audio or audiovisual sequence serving to identify or advertise the broadcaster, typically used between programs or at the end of ad breaks
"The network's new ident featured a catchy jingle and colourful graphics"
- [informal] Evidence of identity; something that identifies a person or thing
"The TV station's ident appeared briefly before the program started";
- identification
Derived forms: idents
Type of: evidence
Encyclopedia: Ident