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1. Influence by slyness
   - juggle, beguile
    
2. Conceal one's true motives from especially by elaborately feigning good intentions so as to gain an end
   "He hoodwinked his professors into thinking that he knew the subject well";
   - bamboozle, snow, pull the wool over someone's eyes, lead by the nose, play false

Derived forms: hoodwinking, hoodwinks, hoodwinked

Type of: betray, cheat, chisel [informal], deceive, lead astray, rip off [informal]

Encyclopedia: Hoodwink