Get the FREE one-click dictionary software for Windows
or the iPhone/iPad and Android apps
Noun: greenwash  'green,wósh
  1. Fake environmental concern or initiatives, e.g. by PR firms of large companies keen to appear more environmentally-friendly without actually doing anything substantive
    "Environmental groups criticized the company's latest campaign as mere greenwash"
Verb: greenwash  'green,wósh
  1. Make something appear more environmentally-friendly than it really is
    "The company was accused of greenwashing its products with misleading labels"

Derived forms: greenwashed, greenwashes, greenwashing

Encyclopedia: Greenwash