Noun: gimmick gi-mik
- A trick or device used to achieve some end, esp. sales or publicity
"it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen";
- device
Derived forms: gimmicks
Type of: maneuver [US], manoeuvre [Brit, Cdn], tactical maneuver [US], tactical manoeuvre [Brit, Cdn]
Encyclopedia: Gimmick