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Noun: figurativeness
  1. The property of being metaphorical or tropical, as opposed to literal; using figures of speech.
    "the narrators are caught between the literality and figurativeness of suspension."
     
  2. The representation of form or figure in art.
    "To balance between these two aspects of the ad, the figurativeness of the visual image can play a role."

Type of: impreciseness, imprecision, literalness