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Adjective: downmarket  'dawn,maa(r)-kit
  1. Designed for low-income consumers
    "Leading companies migrate so readily toward high-end markets and move downmarket"

See also: downscale

Antonym: upmarket [Brit]

Encyclopedia: Downmarket

Nearest

Downing Street
downland
downlight
downlighter
downlike
downline
downlink
download
downloadable
down-low
downmarket
downpipe
downplay
downpour
downright
downrightness
downriver
Down's syndrome
downsample
downscale
downshift