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Noun: dissuasion  di'swey-zhun
  1. Persuading not to do or believe something; talking someone out of a belief or an intended course of action
    "His friend's dissuasion prevented him from making a rash decision"
     
  2. A communication that dissuades you
    "His friend's dissuasion convinced him not to quit his job"

Derived forms: dissuasions

Type of: communicating, communication, discouragement

Antonym: persuasion