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Noun: desirableness  di'zI(-u)-ru-bul-nus
  1. The quality of being worthy of desiring
    "The desirableness of the job offer made it hard to refuse";
    - desirability
     
  2. Attractiveness to the opposite sex
    "The actor's desirableness contributed to his popularity";
    - sex appeal, desirability, oomph [informal], umph [informal]

Type of: attractiveness, good, goodness