1. Having the ability or power to create
   "a creative imagination";
   - originative
    
2. Promoting construction or creation
   "creative work"

1. Someone who generates new ideas and sales materials for marketing a product
   "The agency hired a new creative to work on the advertising campaign"
    
2. Materials produced for marketing or advertising
   "The client rejected the first round of creatives for the billboard"

Derived forms: creatives

See also: constructive, creative thinking, creativeness, creativity, fanciful, fictive, imaginative, inventive, notional, original, productive, yeasty

Antonym: uncreative

Encyclopedia: Creative