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Noun: conventionalisation  kun,ven-shu-nu-lu'zey-shun [N. Amer], kun,ven-shu-nu-lI'zey-shun [Brit]
Usage: Brit (N. Amer: conventionalization)
  1. The act of conventionalizing; conforming to a conventional style
    "The conventionalisation of avant-garde art made it more accessible to mainstream audiences";
    - conventionalization

Type of: stylisation [Brit], stylization