Noun: branding bran-ding
- The act of stigmatizing
"The public branding of the accused ruined his reputation";
- stigmatization, stigmatisation [Brit]
- Giving a product or service a particular image or brand identification
"The company invested heavily in branding to differentiate itself from competitors"
- Mark with a brand or trademark
"when this product is not branded it sells for a lower price";
- trademark, brandmark
- Burn with a branding iron to indicate ownership; of animals
"The rancher branded the cattle with his distinctive mark"
- Accuse or condemn openly or formally; classify or describe as disgraceful
"She was branded by society because she had a child out of wedlock";
- stigmatize, stigmatise [Brit], denounce, mark, denunciate
- Mark or expose as infamous
"She was branded a loose woman";
- post
Derived forms: brandings
Type of: call, disapproval, label, mark, tag
Encyclopedia: Branding
Brand, Michael