Noun: bandwagon effect
- The phenomenon of a popular trend attracting even greater popularity
"in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity"; "polls are accused of creating a bandwagon effect to benefit their candidate"
Derived forms: bandwagon effects
Type of: consequence, effect, event, issue, outcome, result, upshot
Encyclopedia: Bandwagon effect