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Noun: antonomasia  ,an-tu-now'mey-zh(ee-)u [N. Amer], ,an-tu-nu'mey-zee-u [Brit]
  1. The substitution of an epithet or title for a proper name
    "Using 'the Bard' for Shakespeare is an example of antonomasia"

Derived forms: antonomasias

Type of: rhetorical device

Encyclopedia: Antonomasia