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Noun: advertorial  ,ad-vu(r)'to-ree-ul
  1. An advertisement that is written and presented in the style of an editorial or journalistic report
    "The magazine's advertorial about the new car model was designed to look like a regular article"

Derived forms: advertorials

Type of: ad [informal], advert [Brit], advertisement, advertising, advertizement [US, non-standard], advertizing [US, non-standard]

Encyclopedia: Advertorial